Bannon, Carlson and... Liz Truss? Inside the Former PM's Attempt for Maga

Britain's shortest-serving prime minister, kicked off the first edition of her video series with a promise to reveal "malicious actors" striving to undermine Britain, the US and Europe. She stated she would lay bare how an "global web of progressives operate to weaken the democratic process and the will of the people."

"We're going to look at the political movement of Donald Trump and observe how it can be replicated in Britain," she said. "We will interview the key figures of the Maga movement."

Before the show's launch, there was a strong advocate. "This represents the dawn of a type of transformation," stated veteran reporter John Solomon. His conservative Just the News platform will host the ex-PM's new broadcasts.

Forging Alliances in the Maga-Verse

Compatriot supporters, including a pro-Reform adviser, have also helped her launch the her new show. The setup is adequate, if basic. The show has attracted ten thousand followers in her debut week and her premiere achieved tens of thousands of views across the same period.

This represents a small opening, but in making common cause with Solomon, she is being entering a mature right-wing media network generating and disseminating Maga talking points. Central preoccupations include claims of media suppression by the traditional news outlets and a goal to remove a conspiratorial 'deep state' – a force that she attributes her downfall to for the rapid conclusion of her short and troubled leadership.

"Just the News is not widely recognized outside of the pro-Trump media sphere, but it does have influence there, largely because of John Solomon, who gives commentary on Maga platforms like the program hosted by Steve Bannon and has even questioned the former president," said Alex Hinton, who has extensively researched the Make America Great Again phenomenon.

A Controversial Partner

The former PM's foray to import American conservative media to the United Kingdom has pushed her closer to controversial figures such as John Solomon.

He founded the platform following backlash following accusations of pushing inaccurate reports about the President's actions in the Ukraine, as well as disputed reports about the former US ambassador to Ukraine.

These allegations were repeated within the pro-Trump media, with the journalist appearing as a common interviewee on the prominent Fox News show. Trump himself boosted his stories.

He wrote the allegations regarding Ukraine in a series of columns for the political newspaper the Hill, where he was moved to a columnist role when staffers raised concerns over his articles. His claims were key in Trump's pressure for the Ukrainian government to probe the Bidens in that year. Those demands resulted in impeachment proceedings targeting Donald Trump. Senators later found not guilty the then-president.

Not long after the journalist departed the Hill in October 2019, the publication stated it was conducting a review of his columns about Ukrainian matters. It determined the journalist had cited untrustworthy contacts and said he "did not disclose crucial information about primary contacts in Ukraine, such as the fact that they had been indicted or were the subject of inquiries."

Entering the Ecosystem

His TV and radio guest spots are a example of the conservative ecosystem Truss is becoming part of. He talked about his endorsement of Truss's project on a show he co-hosts on the conservative cable network, a conservative television outlet that is home to the pro-Trump commentator ex-Trump strategist Bannon and on which commentator Tucker Carlson also is seen. She has already interviewed Bannon on a debut installment.

By partnering with the journalist and his outlet, the former leader has become a minor player in a broader ecosystem of pro-Trump platforms that routinely share and promote one another's material.

The journalist's podcast and Real America's Voice show have frequently included individuals such as Mike Benz, a political voice whose arguments against USAID was used by the tech billionaire as justification for dismantling the government body.

An International Strategy

While her awkward delivery and political travails have drawn derision within the UK, some US observers do not dismiss her attempts to revamp her image as a UK offshoot of the pro-Trump media ecosystem.

"You have to take people like Truss with seriousness, despite the fact that you may not want to accept their words at face value," commented a Democratic strategist, who worked in the Biden administration.

"It was evident how in 2024 the former president leveraged that alternative press to spread his narrative. Undoubtedly that sphere exports and influences discourse overseas. It seems fairly obvious to me that the environment in the UK are akin to what allowed this alternative media ecosystem to thrive in America."

a political theory expert, said the online conservative ecosystem was already making its presence felt in Britain.

"The internet knows no borders," he stated. "There is a certain environment within which stuff flows – at times manifesting in radical ways and occasionally in softer tones – but which is interlinked."

Professor Hinton said the expansion of the digital conservative movement in the United Kingdom lately meant the "possibility to have a increasing influence is significant."

Cross-Atlantic Aspirations

"Liz Truss along with the Reform UK leader not long ago spoke at the Conservative Political Action Conference, where I saw they hit Make America Great Again rhetoric before the {king of Maga|

Cathy Leblanc
Cathy Leblanc

A seasoned casino analyst with over a decade of experience in roulette strategy and UK gambling regulations.